Rolls-Royce wants to grow. Nowadays you can’t grow when you’re only active on the traditional markets of North-America and Europe. Rolls-Royce knows this and they are going to give the markets in South-America and Asia more attention.
An important step is the increasing the number of dealerships to 120 dealerships. At this moment, there are only 105 dealerships. Countries which will get a lot more attention are Chili, Thailand and Vietnam. These are new economies where the amount of households with a capital of more than five million dollars will grow with three to five percent. These countries in Asia and South-America are not hit by the crisis of Europe. Torsten Mueller-Oetvoes from Rolls-Royce expects to sell just a many cars as last year, 3,538 copies. Despite the fact that the market in Europe isn’t looking that good, China, Russia and the Middle-East make this up for Rolls-Royce. The goal of Rolls-Royce is to grow their company while they still stay exclusive.
