ARES Performance is a company that is founded by Dany Bahar, ex CEO of Lotus Cars. With a modern approach he wants to be a new player in the market of sports and luxurious cars. ARES Performance comes up with a range of tuned cars this year.
As CEO of Lotus Cars, mister Bahar already had quite big plans but unfortunately he didn't manage to make them all come true. That's why we doubt if this project will be realized. Really all luxurious models will be tuned. Let's start with the Aston Martin Rapide S which is transformed to a Shooting Brake. A more aggressive front also comes with the styling by ARES Performance. Next to the Aston Martin, other British brands like Rolls-Royce and Bentley got a new grille and other extra styling elements. Tuning companies like Spofec and Vörsteiner show us how this really needs to be done. Eventually, ARES Performance also lays their hands on the Lamborghini Huracán LP610-4. Several tuners are already working on the Huracán but even ARES Performance wants to get a piece of the pie. Will they manage? We think they're a bit too ambitious for such an unknown company.
